Kerri · The operating company for B2B media
Kerri partners with the experts who lead niche B2B communities, the people whose content their industry already trusts, whether that is a newsletter, a video channel, or a following on social. We build the conferences around them and run the operations on proprietary AI, turning a specialized audience into a real business.
The thesis
A trusted expert with a loyal, niche audience is the strongest foundation there is for a conference, a summit, or a business. We start with the people, and the community they have already built.
The events industry spends its time buying proven assets and consolidating the past. We are doing the opposite: building the next generation of B2B media from the audience up.
Because we build from scratch, we carry no legacy infrastructure. That lets us use software and AI to strip out operational overhead, making it economically viable to build profitable businesses around audiences too small for the giants to bother with.
Niche is the point. A deeply engaged community of the right thousands beats a shallow audience of millions.
The model
Most event companies build the show, then go hunting for an audience. We invert it. The audience already exists, gathered around an expert they trust. We add the infrastructure they were missing.
We partner with the people who lead niche B2B communities, the experts whose newsletters, videos, and posts their industry already follows, but who lack the infrastructure to build beyond their channel.
It starts with the conference their community has been missing, then hosted-buyer meetings, research, and content. One trusted audience, many revenue lines.
Proprietary software and AI handle the operational load, so a small team can stand up and scale shows that used to require a department.
The software
Kerri is also our AI operator. She runs the work that normally needs a full events team: sponsor outreach and surveys, logistics, booth and floor coordination, and post-event follow-up. The software is the leverage. It is how a handful of people produce shows at a quality and margin the legacy model cannot match, and how we expand into new audiences and industries without adding significant headcount.
Leverage, not headcount. Scale without the legacy cost base.
The portfolio
Each property owns its audience and its category. Together they share the software, the playbook, and the team behind them.
Our first community. The newsletter for manufacturing, engineering, and hardware. Free, twice a week, read by people building at Tesla, Rivian, SpaceX, and across the industry.
Hardware FYI's flagship live conference. Year one brought the community together in person and proved the model: a niche audience, a profitable show, run lean.
We are building a portfolio of B2B media businesses underpinned by proprietary software. The next ones are experts with a loyal niche community, in any format, newsletter, video, or social, and the ambition to become the defining event in their field. If that is you, we should talk.
The proof
Who we are
Kerri was founded by two media entrepreneurs who ran the playbook at scale and left to build the next version of it from the ground up.
Former Chief Business Officer at Arkea Media Group. Leads Kerri's commercial strategy, partnerships, and the events that turn audiences into businesses.
Co-founder of Arkea Media Group. Drives Kerri's portfolio strategy and the bottoms-up approach to acquiring and growing niche B2B media.
For experts and community builders
If you lead a niche B2B community, through a newsletter, a channel, a feed, whatever you have built, and you have ever wondered what it could become, we partner with people exactly like you. No infrastructure required on your end.